What Information Should You Include in Your Retail Brochure?

Whether your goal is to establish a relationship with large corporations or simply introduce the newest additions to your retail store's inventory, brochures are incredibly effective marketing aspects that span multiple businesses. A brochure allows your business to publicize its newest products, while also enhancing its relationship with the target customer base in a cost-efficient manner. The success of a brochure rides mainly on two important factors: the design that is responsible for captivating the interest of potential clients, and the message it carries, which is essential for driving sales. Facing difficulties with curating appropriate content for your retail brochure? Keep reading to understand what kind of information you need to include in your retail brochure in order to elicit the most response. Key Selling Points Are you aware of the chief advantages that each product in your store provides? Oftentimes, businesses end up marketing their product by highlighting its features, like distinctive design components or technology, when they should be focusing on its benefits. To illustrate, a health supplement may be created using an exclusive formula that delivers exceptional outcomes, but that's not a selling point. The selling point is that it is more potent at fostering good health than any other competing product. Before you include any product in your brochure, jot down its two to three primary and most compelling selling points. Then incorporate these points in your copy to generate vibrant, persuasive content that encourages sales. Pricing Information What's the price tag on your product? A common slip-up with brochures is the omission of pricing information, in hopes of generating leads by prompting potential customers to contact your business for additional details. Though this might prompt some customers to reach out, it's more likely that they'll resort to searching online for the required pricing information. In this process, they might end up discovering more in-depth information about a certain product from your competition. Clarity, especially with prices, pays. Incorporating the prices of each product in your brochure provides useful insights to your potential buyers which can contribute substantially to the buying process. Payment Options What are the various ways that a prospect can pay for your products? By specifying the different payment methods available to your target audience, you increase the probability of receiving a positive reception and securing a sale. If your business accommodates online shopping, ensure to highlight this in your brochure. You can even utilize QR codes that can be scanned to lead customers straight to a specific product’s webpage on your online store. If there's a physical store location accessible to customers? If distributing brochures as a part of a direct mail campaign, consider including the address of the closest retail store to highlight the convenience of shopping with you. Your Business’s Bio What separates your business from the competition? It's commonplace for individuals to receive multiple brochures, hence it's crucial that your brochure communicates what sets your business apart from rival companies. Does your business have an exemplary reputation? Do you provide an outstanding return policy? Consider the largest selling points of your business, and employ them in your brochure to foster trust. Customers seldom make their purchasing decisions based purely on price. If you can’t convincingly relay that your business is reliable and impressive, it’s highly probable that customers will consider choosing your competition instead.