How to Use Posters to Promote Your Brand's Social Media Page
Does your company have a presence on Facebook or Twitter, with content that attracts attention? Businesses often turn to social media as a promotional platform, however, your posts will go unnoticed if you don't have the audience to engage with them.
Whether you're a small, local establishment, or a large corporation, the visibility that social media provides can be advantageous. Your company can gradually establish its brand profile and solidify the relationship with its consumer base over time, provided there is an audience to interact with your posts.
While many businesses expand their social media footprint digitally, employing offline marketing techniques can also foster your online presence. Direct mail, print advertising, among other methods, can increase the visibility of your social media page and assemble a dedicated group of followers who are enthusiastic about your brand.
Want to amplify your brand’s social media presence? Discover how you can employ in-store posters to grow your social media followers and afford your business an extra promotional platform.
Display your social media links on your in-store posters
Do your in-store posters advertise sales or specific products? These retail posters, apart from highlighting items and events, can also serve as publicity for your company's social media page.
The most straightforward way to leverage posters to promote your social media page is to include the URL – such as Facebook.com/YourBrandName – on your posters. Including a call-to-action would also motivate potential followers to respond.
This low-effort, low-cost approach can be surprisingly effective. Customers who've enjoyed their offline interactions with your brand, may also wish to connect with you online, giving you an ardent following with negligible expense.
Provide incentives for following you
While displaying your social media links is a reliable way to earn a small group of devoted followers, it won't always help you amass a large following promptly. Try to increase your audience size by offering a perk for those who choose to follow you. This can motivate potential followers to connect with your business on Twitter, Facebook, and other social media platforms.
The most compelling incentives are usually products or services related to your business. A relevant award – ideally one of your own products – is more likely to win over genuine followers than a randomly selected prize.
Facilitate following you with QR codes
Is your client base comprised mostly of tech enthusiasts? If your clientele is tech-savvy and digitally engaged, QR codes can be a great way to publicize your social media profiles.
A QR code is a scan-able two-dimensional barcode that navigates users to a particular URL. Upon scanning a QR code with their smartphone, users are instantly redirected to your social media profile – or any other URL of choice.
The main advantage of QR codes is their ease of use. As scanning a QR code takes less time than typing in a URL manually on a smartphone, they often have higher engagement rates.
Share exclusive online content
Is your business adept at curating content for its consumers? Whether it's guides, technical videos, or digital-only content, all have the potential of being highly effective marketing tools for businesses.
If your business generates content as a promotional technique, one of the best ways to highlight this content is via social media as an exclusive perk for followers.
Instead of merely offering chances to win a free product or service for following your brand on social media, promote your digital content as an added value for those who engage with your business online to increase your social media followers.
Social media, by helping you retain your customer base and broadening your business's digital reach, presents a multitude of advertising opportunities for businesses. So, how can posters be employed to amplify your social media presence if your business is active on social media?