Sign Design 101 for Youth Brands That Want to Stand Out

Winning over Generation Y can feel like a huge hurdle for many businesses. However, it doesn't have to be as daunting as it appears. For innovative, youthful brands, it's quite simple to distinguish oneself and magnetize audiences in their teens or twenties.

If your retail platform is designed to resonate with young customers and desires to be recognized as an appealing spot for this demographic, diversifying your signages can be an excellent strategy. This can aid you in standing out from your competitors and drawing the attention of newer audiences.

The following four strategies range from basic to a tad complex, yet they are extraordinarily efficient. If your venture seeks to engage with the Millennial demographic intensely, consider incorporating one, two, or all of these strategies for enhanced marketing outcomes.

Highlight your outlet's online visibility

One of the smoothest strategies to galvanize relationship with your target Millennial crowd is to incentivize future patrons to interact and connect with your store online.

Rather than exclusively featuring your brand's name on your signage, include your social media handles, like your Facebook Page URL or Twitter account. The goal here is to make it incredibly easy for future patrons to locate you in the digital realm.

By doing so, your outlet can maintain ongoing interaction with its potential buyers via social media posts and tweets. Over time, this can aid in cultivating a devoted audience that is more likely to return to your store or procure products online.

Refrain from exploiting memes and internet culture excessively

Utilizing popular memes and language can be quite an effortless strategy to engage with a younger demography. But, such marketing tactics can quickly lead to unfavorable outcomes, particularly when used blithely in lasting media formats like a storefront sign.

Instead of attempting to align with Millennial culture, center your efforts on transmitting your brand's core principles to a young audience. Demonstrate how your product complements a complete lifestyle, instead of promoting it as standalone items.

It's much more effective to show future buyers how your items can enrich their lives through your storefront signage. Comparatively, it's less effective to affix memes, youth trends, and other cultural waveforms to your signage to differentiate yourself.

Keep your branding streamlined and straightforward

Your brand makeup doesn't need to be intricate. The most impactful signage is often the most simplified – often, simply indicating your offerings and how clients can benefit from them.

Regardless of the demographic your signage is seeking to lure, ensure to emphasize the roots of cornerstone signage. Incorporate a clear message, a call-to-action, and elucidate on how consumers will profit from your product or service.

While it's true that Millennials are fervent online shoppers and community participators, traditional marketing guidelines remain valid. Concentrate on the underpinning of successful signage, and you'll likely see favorable outcomes with even a digitally-leaned young audience.

Steer clear from conventional, antiquated design

It may seem glaringly obvious, yet it's an undeniable truth: one of the key strategies to ensuring your brand feels fresh and invigorating is to forgo the usage of conventional design elements in your storefront signage. Such elements might include outmoded fonts or color combinations.

From serif fonts to outdated marketing catchphrases, strive to free your company from such 20th-century marketing elements. Swap them with contemporary designs that brand your venture as fresh and exhilarating.

Of course, it's essential that your venture substantiates its image with corresponding products or culture, because sleek signage on its own is less likely to make a traditional business seem more fitting for a young audience.

Is your business attractive to Generation Y?

Marketing to Generation Y might seem tough; however, it is usually simpler than many enterprises envision. Implement the four strategies mentioned above, and your signage will likely become immensely relevant to a young audience, and your business might just shine as a vibrant youth brand.