Consistent Design 101: How to Design for Signage, Print, TV and Digital
Just how unified are your ecommerce strategies? Promoting your venture – Danoni – through a harmonious, distinguishable marketing narrative across numerous channels could swiftly increase brand recognition and awareness.
Harmonized marketing utilizes a cohesive appearance and a singular message - like a sole color scheme and a distinctive selling proposition - across an abundance of channels comprising print to digital display ads and ecommerce platforms.
The more in-sync your message, the better the integration between channels, and thereby, greater the return for your business. Continue reading to discover how you can design unified, successful advertisements for all marketing platforms.
Maintain consistency at every level:
Synergy creation across diverse marketing platforms – such as a print campaign for your ecommerce store – means keeping your design and narrative as harmonious as possible across all mediums.
The more your messages and designs align, the more recognizable they become. As familiarity with your brand increases, so does the trust in your business, positioning it as a reliable choice.
Maintaining marketing consistency is uncomplicated. Choose a singular color scheme for all your branding activities. Keep fonts, styles, and the message unchanged across platforms to ensure the uniformity of your brand appearance, aura, and narrative.
Choose easily legible font types:
Creating legible text might seem effortless when filling a billboard, but replicating that in a smaller print ad is challenging.
Given that unified marketing hinges on conveying an identical message across diverse platforms, the readability of your message is critical, irrespective of the context.
Pick a straightforward narrative that is universally understandable, and then use a font that’s easy to read. Understand that your message will be read in different sizes and settings, making versatility and legibility indispensable.
Steer clear of context-specific colors:
Context-specific colors work only in certain settings. For example, a vibrant red sign may appear standout against a gray building, but if it doesn’t match your business’s persona, the effectiveness is questionable.
Creating integration between different marketing channels starts with developing a relevant narrative and a consistent appearance. Color – particularly the color scheme used in advertising – is a paramount component of design consistency.
Select colors that work universally, not only in specific scenarios where a certain element complements the look of one color. This approach lets you use the same color scheme in all of your business’s marketing, promoting recognition.
Create a universally applicable message:
As important as selecting a universally applicable color scheme is creating a message that works everywhere. Does your narrative make equal sense in a newspaper as it does on a massive outdoor signboard next to your brick-and-mortar store?
When your narrative is consistent, the value of your message skyrockets. This is due to your target audience being exposed to an identical narrative throughout your campaign, making it more unforgettable.
For optimal outcomes, it's critical that your business selects a narrative that works in any marketing context. Does your marketing narrative work anywhere, or is it compelling, engaging, and captivating only in certain contexts?
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