5 Ways to Encourage Prospects to Take Your Brochures & Business Cards
Your business card or leaflets, when they reach your targeted consumers, can become potent instruments for advertising your trade. Both these mediums have the potential to revive curiosity in your trade, accentuate your brand identity, and culminate in fruitful business contracts.
Yet the task of getting your promotional items into the strategically correct hands can be a daunting one. More so, when you are planning to do it on a large scale.
However, there are effective strategies that can make your promotional material more attractive to potential clients. Here, we discuss five methods that can influence clients to pick up your leaflets, business cards, and other promotional items.
Provide an exclusive discount along with the leaflet
Ever received a leaflet with a discount coupon inside? That's a marketing strategy quite favoured, especially among smaller businesses, precisely because it gets results.
Proffering a discount or special deal with a leaflet, business card, or sales letter tempts your target customers to not only read your company's content but also retain these promotional items.
Moreover, this gives your potential customers incentive to get in touch or visit your retail shop motivated by the discount. Plan an enticing offer to attach with your leaflet or business card and see the results.
Incorporate engaging, insightful information
How much value does your promotional content carry? Quite often, businesses circulate leaflets, sales advisories, and other promotional items which hold nothing more than general, unattractive information, albeit wrapped in sleek design.
If your leaflet has something intriguing to narrate, people are more positively inclined to take and keep it. Step away from the regular, insipid, and mostly redundant marketing leaflets and take a risk with something gripping.
Discuss your company's unique genesis and journey, the thrilling novelties of your product or service, or simply share the anecdotes of your satisfied customer base.
Precise, compelling headlines do the trick
Just as on-point headlines are imperative for effectual retail signage, they turn out to be a significant element for any triumphant leaflet. Headlines that appeal to customers help get your leaflets past the front page.
Pose a fascinating question or open with a challenging statement to grab attention and generate curiosity. If you opt for a generic headline, your leaflet is more likely to be snubbed for another.
Piercing headlines serve as excellent differentiation, especially in a saturated market teeming with competitors. The more unique you come across, the better the repercussions on your marketing endevours.
Pre-sell for enhanced outcome
Ever been to a trade fair? Probably found yourself overwhelmed with flyers, business cards, and product specifics, more than you can read through in a month, let alone a day.
Trade fairs and similar events are brilliant platforms for promotion, but participants are often inundated with promotional supplies.
Make sure your potential customers realise the actual utility of your marketing paraphernalia by pre-selling them. You could use a sales pitch or basic conversation to do this before you hand over your leaflet or business card.
Make your business card in demand
Most business cards are ordinary at best, carrying a person’s name, designation, and contact details, and little else. Then there are those unique, noteworthy business cards that stand out either by their design or their content.
Whether it’s a minimalistic card prompting people to Google you, or an elaborate one telling an engrossing story, making a statement can ensure that people remember you.
Turn your business card into a coveted item, one that will be shown to colleagues post the event, and watch the drastic upturn in retention. This will give your business the promotional publicity required to make it flourish.