5 Elements of a Business Card That Generate Sales Leads
Business cards are an invaluable asset to marketing strategies, but they continue to be overlooked in favour of other marketing techniques. In the B2B arena, nothing aids in sealing deals more than a well-crafted business card.
Despite the great results rendered by business cards, many entrepreneurs merely view them as ordinary tools for contact – merely listing their phone numbers and email addresses, bereft of much else.
When crafted with the right content and aesthetic design, your business card becomes much more than a means of dispensing your contact information – it transforms into a potent tool for drawing in new clientele and patrons for your venture.
Keep reading to learn about the five critical elements that distinguish a superior business card from the rest of the pack and that enable it to generate a multitude of sales leads and transform into a strong marketing asset for its possessor.
A defined objective
What mission does your business card serve? Is its purpose to kick off fresh ties with potential customers or to assert your position as an authority figure in your field?
Business cards can fulfil a wide array of roles, and it's crucial to design each card with a single objective in mind. Regardless if it's credibility for your brand or sales.
Just as marketing initiatives with differing objectives rarely thrive, it's tricky to make a business card work if it attempts to accomplish too much. Simplify it and stay focused on only one goal at a time.
An insightful description
Does your business card describe precisely what you offer? Majority of your business cards are handed out during exhibitions, networking gatherings and other similar events where attendees may also attain business cards from others.
This necessitates that your business card elucidates who you are and what you provide. In the absence of any description, your card's purpose might be forgotten amongst the sea of other business cards collected from different individuals.
Keep your description concise. If your profession is web designing, highlight your web design services. If you're a chartered accountant, indicate special areas in accountancy. To be memorable, a succinct description is typically all you need.
A distinctive value proposition
Does your card distinctly state the value you bring to the table? Along with an outstanding description, your business card must broadcast a clear indication of the value you can bring to your clientele.
Highlight your unique value proposition, whether it's unprecedented quality, unparalleled quick delivery or top-notch pricing. This enables you to stand out from others who may offer products or services similar to yours.
The optimum value propositions, mirrored by excellent captions or descriptions, are brief and crisp. Given the petite size of your business card, your business's unique value proposition should be compressed into a five to six-word statement.
Several platforms for contact
Although it might be trendy to eliminate your email and phone credentials in favour of a scannable QR Code, this move might cost you a significant number of potential leads, since most people find calling or writing an email more convenient than scanning your details.
Provide abundant contact methods on your business card, incorporating your instant messenger, phone and email. If there are specific contact techniques pertinent to your industry, ensure they are mentioned.
If you're operating in a tech-savvy field, it is also beneficial to include links to your Facebook page and Twitter account. Many individuals today prefer establishing connections using social media platforms instead of orthodox channels of contact.