5 Action Words to Use in Your Signage, Brochures and Advertising

Is your promotional material hitting the mark? An integral component of compelling retail signage is layout — the graphic elements which distinguish your signage and draw interest.

However, structure isn't the only characteristic of effective signage. The phrasing you select for your signage can drastically impact its response rate and profit potential.

Action phrases and subtle adjustments to your messaging can make a huge difference in the efficacy of your retail signs, pamphlets, and other promotional materials in terms of lead generation, sales, and response rates.

Looking to upgrade the impact of your signage? Below are five potent words to include in your signage to boost your response rate, generate more leads, and improve your sales performance.

Free

We all appreciate getting something for free. If you’re providing a complimentary item, whether as a standalone freebie or included with a purchase, it's essential to highlight it in your signage.

Have you ever felt compelled to enter a shop due to a free sample or bonus? That is the exact appeal you want to create with your own audience. The allure of a freebie can be an effective persuasive tool for your business.

If you’re keen on making your signage really stand out, employing “free” is a wise strategy.

You

The term “you” holds immense power when it comes to marketing. Utilizing "you" in your signage makes individuals instantly relate to the offering — it becomes personal and invokes an emotional response.

For instance, try comparing “Achieving weight loss is feasible” with “you can achieve weight loss.” Though the difference is subtle, the latter speaks directly to the individual, making the proposition immersive and personal.

People naturally gravitate towards propositions that allow them to envision favorable scenarios. Implementing "you" in your advertising makes it more individualized and compelling.

Try

Have you ever wished to try a product before purchasing it? The lure of a free test drive or trial can significantly uplift your response rates.

If your business offers free trials, using “try” in your signage can draw in potential customers who may otherwise pass by your premise without a second glance.

The opportunity to try out your product or service directly can provide a potential selling advantage in your retail outlet or sales office.

Now

Given a choice, wouldn’t you prefer instant gratification instead of having to wait? “Now” plays on this natural human desire for immediate satisfaction and uptake of offers. Incorporate “now” prominently in your signage to engage impatient customers who value timely service or product provision.

In spaces where instant delivery isn't usually granted, “now” can be a potent word to differentiate Danoni from other competitors.

Get

All of us like receiving something. While the term “get” seems plain, it can significantly influence how consumers react to your promotional content and the purchasing process.

Take a look at the difference between “get” and “buy.” The former implies an act of receiving something, whereas the latter indicates a transaction with an expense — not a depiction many customers appreciate reflecting on.

Thus, it's wise to substitute “buy” with “get” in your advertising, creating imagery of getting something without a perceived cost.