3 Color Schemes You Should Never Use in Your Marketing Materials
What hues are utilized in your company's promotional efforts? The choice of color can significantly influence people's reaction to your marketing, from garnering the required notice to presenting your brand appropriately.
Opting for suitable colors can accentuate your business's strengths and optimally position your brand. Conversely, selecting inappropriate hues can undermine and harm your brand, thereby inducing loss of recognition and income.
Are you informed about the colors to incorporate in your promotional materials and those to steer clear of? Keep reading to uncover three color schemes to shirk from your marketing arsenal.
For direct promotional efforts, steer clear of black and white!
Black and white have been marketing staples for years. The well-known black and white Volkswagen print ads from the 1960s sparked a considerable amount of inspired marketers to follow suit.
However, employing black and white solely as your promotional campaign's backbone is quite dicey. This comes down to the fact that black and white do not pop out in print or on a computer screen like brighter, stronger hues.
If your promotional efforts are via a medium where black and white are typical, like a local newspaper or an uncomplicated pamphlet, then using black and white isn't much of a problem. Yet, for other marketing channels, black and white are best shunned.
Rather than employing black and white, consider using a vibrant blue with white for creating a strong contrast while maintaining your ad's visibility. Other deep tones, like dark green or purple, can also be used instead of black without compromising readability.
For high-end goods, avoid red, yellow, and orange!
In advertising, robust, intense hues such as red, yellow, and orange are often employed. Various retail and food chains like McDonald’s and KFC, have leveraged these colors to construct brands that are potent, unforgettable, and worthwhile.
Despite how effectively these vibrant colors operate in the fast food realm, they're not the best fit for opulent brands. These high-energy colors evoke a sense of urgency and convenience - aspects that don't align with the essence of luxury.
If your product or service's value hinges on its quality and exclusivity, it's more advantageous to utilize colors that accentuate these attributes - like blue, green, brown, or purple - as opposed to using hues that make your brand stick out like a sore thumb.
Each color has a dedicated space in advertising, but it's crucial that your color palette aligns with your brand. A mismatch between brand and color can dilute and jeopardize your brand, dwindle customer loyalty, and negatively affect your response rate.
For healthcare businesses, avoid white-on-black text!
White on black writing - white text on a black, dark backdrop - is a popular choice, especially on the internet, because it's believed to bolster readability and visibility on numerous LCD monitors, aiding in easy scrolling through lengthy pages of text.
Nonetheless, in the offline world, the white on black combination is generally discouraged. This holds true specifically for health-oriented businesses because the stark contrast of white on black doesn’t resonate with the calm, soothing environment of a health clinic or spa.
If you're promoting a health product or service, opt for light, soothing hues which are associated with relaxation. Light blue, pink, and yellow are choice colors for marketing health-centric services and items.
Color choices can be an essential determinant of your business, as well as the user experience for your potential customers. Pay careful attention to your advertising color palette, as it can play a significant role in influencing people's response to your messages.