Which Signs and Displays Should You Add to Your Restaurant First?

Your eatery or coffeehouse is up and running, and it's now time to incorporate signage to boost your special deals and publicise your menu offerings. Which ones to invest in first, and where should they be positioned for optimal exposure?

This question frequently arises for those operating in the food and beverage industry. Signage, when utilised appropriately, can remarkably influence customer choices, inspiring them to try specific dishes and spurring sales.

There's an extensive assortment of displays from table tents highlighting promotional items to wall posters showcasing your daily specials. These can notably amplify your business results and contribute to a thriving establishment.

Outlined below are three display fixtures that we believe should be on every new café or restaurant owner's shopping list. Striving to kickstart your marketing efforts effectively? Add these products to your list.

Table Tents

Table tents are compact displays positioned centrally on your dining tables or countertops, thereby entering the line of sight of your customers instantly. Their strategic positioning aids significantly in drawing your guests' attention towards popular dishes, special offers, and discounts.

One effective method to employ table tents for marketing is by realizing their potential as likely the first thing customers notice upon settling in. Hence, they are ideal for advertising special deals that you want customers to avail, spanning from multicourse meals to discount packages.

If your establishment draws in crowds, table tents can be used to promote group offers like discounted beverages during 'happy hours' and dishes curated for multiple servings. Smaller tables could have tents advertising offers specifically oriented towards couples.

For cafés and restaurants, the most impactful table tents generally have a three-side display feature, maximizing visibility and promoting multiple offers concurrently. Each side can display a distinctive promotion, enabling guests' access to diverse offerings within moments.

Wall Poster Frames

Wall poster frames serve as another excellent display medium for spotlighting your new deals, group discounts, and latest news. As table tents, they enjoy high visibility and are among the first promotional components customers observe upon entry.

From a marketing standpoint, one of the key differences between wall poster frames and table tents is the level of detail guests expect. While a table tent can exhibit a variety of dishes, wall posters yield the best results being concise, straightforward, and easily readable even from a distance.

For example, you can effectively use your wall poster frames by displaying a list of four or five special offers or dishes. A crisp, easily digestible message grabs the guests' attention, influencing their ordering decisions.

Another suitable use for wall poster frames would be showcasing a specific deal, such as a 'buy one get one free' or happy hour discounts. These universally appealing offers are ideal for large-scale wall displays.

Trifold Holders

Do you provide takeout or delivery features in your restaurant? If this is the case, trifold holders with your delivery or takeout menu copies are a marketing requisite. They help generate customer interest and tap into your local client base.

Trifold holders should ideally be positioned near to the entrance of your establishment, preferably near the main checkout counter. This placement allows guests to grab a menu for future orders or take one along while exiting after their meal.

The more pamphlets and menus you distribute, the greater your take-out customer base will expand. An attractive, visible trifold brochure holder significantly nudges guests further to carry your menu home for later reference.

Do the above-mentioned displays find a place in your setup? Our comprehensive selection encompasses all requisite signage tools to highlight your menu options and bolster the revenue of your café or eatery.