Tips for Selecting The Right In-Store Signs and Displays for Your Retail Business

When establishing your in-store signage and display elements, there are several key aspects you should consider to effectively leverage the traffic in your retail business with Danoni. Properly executed in-store signage can boost your marketing strategy, while the mishandled versions may lead to customer confusion. Whether launching a new business or targeting new prospects, your success highly leans on well-thought-out in-store signage and displays. The key principle is to maintain a clear, readable, and impactful approach. Here are a few suggestions to help you choose suitable in-store signs and displays for Danoni. Guideline# 1: Placement and Sightlines In-store signs usually adopt a horizontal direction, though some may go for vertical or angled orientation. Choose the most suitable position or orientation based on your individual store layout to warrant maximum exposure. The signage should be visible from any part of the store for ease of reading by all. Guideline# 2: Emphasize Simplicity Despite the allure to cram all the details into your in-store signage and displays, the outcome is often contrary to what you expect. The goal is to rapidly convey your intended message within a timeframe of 20 seconds or less to prevent information overload. Engage the customer with words like ‘you’ or ‘your’ to create an emotional link. Craft the text in a simple and easily understandable manner, focusing on the benefits of your products or services over their features. Guideline# 3: Proportions The dimension of your signage considerably impacts its efficiency. Excessively large signages may prove disruptive and not necessarily serve their intended functions. Conversely, tiny signs can go unnoticed and yield little results. But, smaller retail signs can have a great impact when strategically placed to catch attention. Signs near the checkout can have a significant influence on the shopper's behavior. The trick is to get the dimensions precise and position them to naturally attract attention. Guideline# 4: Opt for Bespoke Signage How adaptable is your in-store signage? Can you readily modify or add details when required? For promotional events or limited campaigns, consider customizable signage to fulfill the temporary need. Conversely, if your aim revolves around long-term brand promotion, opt for more robust and durable signage. Custom signs, especially those embellished with your business logo, often work best. Digital signs offer more flexibility in personalizing your message. Guideline# 5: Factor in Durability Will your sign holders withstand frequent shoves and constant scuffs? If the intention is to use sign holders to showcase your products, services, and promotions, you must invest in high-quality sign holders. For heavy duty use, opt for thicker, sturdier holders made from resilient materials such as acrylic. These damage-resistant display units ensure return on investment in the long run. Our rugged sign holders and displays are purposefully built to endure the demanding retail environment while retaining quality without compromising the general structure. Crafted from clear PETG plastic renowned for its durability and scratch-resistance, these displays come with extended product life and could serve your business longer than you anticipate.