Thickness of Material for Sign Holders: Does it Matter?
Several factors can influence the price of your in-store retail signage. These may range from the sign holders you use, the design and print quality of your signs, and importantly, the material you opt for your sign holders.
A crucial component that has an effect on your signage's final price is the choice of the material's thickness and type for your signage holders. Generally speaking, sign holders with a larger thickness have a higher price tag than the thinner counterparts, adding to the overall cost of your retail operation.
Is it worth investing in thicker materials? Does material thickness make a difference? The selection of your retail signage's material thickness can have a significant impact than you might initially believe, particularly if the signs will be placed in your store's high-traffic areas.
Material thickness and quality
As a broad rule, the higher the thickness of the material selected for your retail sign holders, the better the quality. Dense materials are more sturdy and long-lasting compared to thinner sign holders, rendering each sign with more heft and a higher resistance to knocks, scrapes, and drops.
If you opt for a sign holder constructed with a material of higher thickness -- say 3/16” rather than a less dense 0.080” -- you get a sign that’s less prone to cracking, breaking, or getting damaged when used in your store.
Material thickness and cost
The thickness of the material moderately affects the price of any display, whether it is a brochure holder, an ad frame, or a sign holder. Generally, spending a little extra on having a thicker material equates to improved quality and resilience with only a minor influence on the overall pricing.
For the majority of products, a standard thickness of 0.080” is recommended, given it offers a practical blend of cost and quality. In some instances, choosing a greater thickness could be ideal, especially for enhanced durability and better glue adhesion.
What thicknesses are available?
A wide range of thickness options are offered for most products. The typical thickness is 0.080” -- a balanced thickness that delivers a healthy combination of cost-effectiveness and durability. Other thickness options for ad frames and sign holders include 0.098”, ⅛”, and 3/16”.
Is a greater thickness worth the extra cost?
Materials with a greater thickness come with several benefits. Given that they're thicker, they're less likely to bend under dynamic forces, translating into a more robust sign holder. Items fashioned out of thick acrylic are also more rigid, leading to a reduced prospect of becoming damaged if accidentally dropped.
This characteristic is quite critical for some products, like brochure holders or book card holders, which are often handled by the customers. The more a customer comes in contact with a sign holder or an ad frame, the more significant durability becomes as a factor of quality.
Thickness also tends to be a vital component in products that require gluing. For products that are partially glued, it is recommended to pick materials of at least 0.098” thickness as it results in a stronger bonding compared to the thinner 0.080” material.
Which material thickness suits your needs?
Every thickness brings its own set of pros and cons. Sign holders and ad frames fabricated using thin acrylic are less costly, enabling you to save costs while purchasing large quantities for your retail operation.
On the other hand, thicker materials are sturdier and are less likely to flex when extreme force is applied, however, it incurs a slight increase in costs. Their enhanced strength makes them an apt choice for in-store displays that are installed near customers.
In the end, the best option for your business hinges on your specific requirements. If cost-effectiveness is your primary concern, you’ll find .080” and .098” materials quite appealing. But if strength and longevity are critical to you, then ⅛” or 3/16” styrene or acrylic materials might yield better outcomes.