Simple Design 101: 5 Ways to Do More With Less in Brochures
Have you ever evaluated whether your promotional material such as posters, brochures, postcards are as straightforward as they could be? Although minimalism might seem like an unlikely standard for your marketing materials, it's frequently more successful than a convoluted design.
A lot of marketing items such as brochures look visually cluttered with an excess of text, overpowering color schemes, among other elements making it tough to discern their key point and call to action. If this resonates with you, here are five strategies to simplify your promotional material hence enhancing their effectiveness.
Simplify Your Headline
Many times, marketers lean toward prolonged headlines thinking they're more enticing since they contain more details. However, this isn't necessarily true. A shorter, more uncomplicated headline that rapidly highlights what your product or service brings to the table can have a more significant impact than an elongated headline.
Consider truncating your headline and applying the KISS principle - Keep It Simple, Stupid. More often than not, a short, straightforward headline is better at getting a potential customer's attention than a longer one.
Limit colors to two or three
Maybe your brochure has a rainbow of colors that it doesn't need? Incorporating two or three colors can characteristically enhance your brochure's visual appeal and create visual distinction. Nonetheless, a multi-colored brochure can come off as tacky and confusing.
In general, try not to incorporate more than three distinguishable colors into your brochure design. Use various shades of the same color, and complementary colors are okay. But try to limit the use of starkly distinct and contrasting colors.
By restricting your colors to the basics, you'll likely find it less challenging to create visual contrast in your pamphlet that draws people in and encourages them to read further.
Don't Overuse Images
Are too many images cluttering your brochure design? One or two images can do wonders to breathe life into your brochure, and can significantly improve user engagement and conversion rates.
On the flip side, a high concentration of images can make your brochure appear crowded and unclear. Multiple images can create confusion on where the reader's eye should land first.
Strive to keep image use minimal, focusing only on elements that are crucial to your message. If any image can be removed without undermining your sales message, it is probable that it should be.
Experiment with Black and White
Consider giving a black and white color scheme a shot for your brochure. Although it might feel challenging to produce an eye-catching black and white brochure, it is very much possible.
Using black and white, with a smattering of color images or photos, can make your brochure turn heads and engage interested readers that might have otherwise glanced over it.
Think about using white-on-black, say, white text against a black backdrop to really make a splash and distinguish your brochure as an authoritative piece that can't be overlooked by your target demographic.
Keep Copy Crisp
It's a common error to overuse words when describing a product or service, particularly if it's challenging to explain within a concise paragraph. Large blocks of text might be perfect for description but can often reduce reader engagement.
The reason is apparent; people usually prefer a short, engaging piece over a lengthy one. Try refining your copy and narrowing its focus by expunging nonessential details and filler text. The more simplified and concentrated your message, the more probable your target audience will read it completely.