Sign Holders for High ROI Optimizations of In-Store Displays

Revamping your in-store signage can greatly influence your customer's behavior and drive their buying actions. Many retailers are yet to fully grasp the power of effective signage, while some are unfortunately stuck with signs that do nothing to improve customer conversion rates.

Fortunately, transforming ineffective signs into potent marketing tools is relatively straightforward. All you may need are a few tweaks to the design and written content of your signage, or repositioning them in your store.

Here, we discuss four easy, but incredibly effective, ways you can optimize your in-store retail signage to captivate more shoppers, stimulate interest in your products and services, and ultimately convert more visitors into loyal customers.

Hook customers with a compelling reason to purchase

One surefire way to enhance the ROI of your in-store signage is to alter your copy so it does not just relay information about a certain product or service, but actually entices customers to make a purchase.

Imagine that you manage a bakery and cake store; rather than an informative signage stating "Our cakes are made using 100% natural ingredients", go for a more persuasive approach like "Delight him/her with our 100% naturally made cakes".

This slight change in strategy goes beyond merely providing information about your product, it actively gives customers a reason to purchase from you. This subtle tweak in communication can in many cases turn an underperforming sign into a sales powerhouse.

Concise and clear is the way to go

A common pitfall when it comes to in-store signage is writing too many words, leading to signs that are so text heavy, they repel customers rather than attract them. We are all too familiar with adverts that are overly verbose or lengthy, hence it's quite easy to understand why customers would avoid excessively wordy signs.

Strive for conciseness and simplicity in your signs. Ensure your headline does not exceed seven words and the main body of the sign can be read in less than 10 seconds. Short signs are usually more effective as they seize attention and succinctly convey your message without overwhelming or discouraging the customer. Shortening your message lessens any potential resistance customers may have to reading your sign, thereby boosting its ROI.

Enhance readability with a text stroke

Customers are easily put off by signs that do not have clear, large text. Not all your customers will have the patience or ability to decipher unusual fonts and thin text. To avoid this, it is crucial your text is clear, exact and easily readable.

To augment the readability of your signage, employ a sizable block font that emphasizes readability. Use contrasting colours to make your text stand out against the background.

One smart technique to increase readability is to add a thin stroke to your text. This thin outline improves font clarity by distinguishing your text from the background and is particularly effective for headlines, subheadings and main body text.

Capitalize on product-specific signage

If a significant proportion of your customers frequent your store in search of specific products, using product-specific signage is an excellent strategy to enhance engagement and conversion rates.

Product-specific signs are centred on a single product. They could, for example, promote a discount on one of your best-selling items. Although these signs target a smaller audience in comparison to generic signs, they exert a more profound impact on sales.

By recognizing your best-selling items and crafting product-specific signs for each of them, you can spike customer interest and boost sales of your high-revenue generating products.

Is your signage currently working hard for your business?

At Danoni, we're retail display maestros, with years of experience empowering businesses to maximize the potential of their in-store displays. Explore our extensive collection of displays and sign holders online, or reach out to us to discover how we can assist your retail business in harnessing the power of effective signage to increase sales.