Should You Mount Your Brochure Holder on a Wall or a Counter?
Do you use brochures to showcase your products and services? A well-conceived brochure can draw in a high number of prospects or sales, hence the significance of your brochures falling into the hands of potential buyers.
An efficient way of distributing brochures is using a brochure holder in your store. It outrightly places them in view of potential customers when they shop at your store, come to your trade booth, or dine at your restaurant.
Nonetheless, where should you position your brochure holders? Is the counter – visible to all customers – the best place, or should it be mounted on the wall for convenience?
Explore the merits and demerits of fixing your brochure holder on the counter or the wall, and determine the most suitable choice for your business.
What are the benefits of mounting your brochure holder on the wall?
Choosing to fix your brochure holder on the wall instead of the counter or tabletop has its perks. The most pronounced advantage of having the brochure holder on the wall is minimizing obstruction during customer interactions.
If you run a small restaurant or café, a brochure holder could consume precious counter space, causing difficulty in serving customers and resulting in longer lines and slower counter traffic.
An additional perk of wall mounting your brochure holder is visibility. Countertop brochure holders are often overlooked as they are beneath most people's line of sight, prompting visitors to look down to see them.
However, mounting your brochure holder on the wall could reduce accessibility. This is most likely when your counter is distant from your shop or restaurant walls, implying customers have to stretch to get a brochure.
Why should you position your brochure holder on the counter?
For several reasons, restaurants or retail stores typically place brochure holders on the checkout counter. It's one spot of your store that every customer will pass through as they exit.
There are notable advantages of keeping your brochure holder on the counter. The primary one being every paying customer, the most likely audience to respond to additional marketing initiatives, will see it.
Another upside is if leaflets are on the counter, and staff are nearby, your team can hand out brochures to customers as an upsell, thereby possibly enhancing customer loyalty.
The downside, though, is that a brochure holder on the counter is going to consume space. This could be unfavorable if your establishment is compact and lacks sufficient area for easy customer transactions.
Which option - the wall or counter - is optimal for your shop or restaurant?
Both options – wall mounting your brochure holder or positioning it on the counter – have their strong and weak points. Each provides multiple benefits for some businesses and drawbacks for others.
The ideal solution for your café, retail store, or restaurant depends on your available checkout counter space, the specific audience you aim your brochures at, and your store's aesthetics and plan.
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