Merchandising Display Hack To Attract Customers
Captivate Shoppers in 2019 with These 4 Simple Techniques Using Acrylic Risers and Stands.
Acrylic risers and stands continue to be valuable tools in the toolbox of successful retail marketers in the highly competitive 2019 retail environment, encouraging customer engagement and impulse purchases.
Just like digital marketing, retail marketing is a highly competitive domain where all businesses are battling for the customer's attention. Here are four tricks with acrylic risers that can make your goods irresistible to in-store customers.
1. Apply Striking Variation in Stand/Riser Sizes to Showcase Related Products
You'll often come across one or two risers of the same size holding one or two equal-sized products grouped on a tabletop display. Studies suggest that creating visual variety in size, height, and color of both products and display stands can boost “dwell-time” in specific sectors and draw attention to specific products that are new or discounted.
The longer a client examines a display, the more they are likely to interact with the product by touching it or trying it on. Both are crucial indications of in-store purchasing.
2. Implement a Rotating Stage Under Key Products
This tactic might seem a bit "classic" as you don't see many retailers using it these days. Nevertheless, this is a potent trick because motion catches the eye, and if you can draw attention to your product, you can showcase the item in a way that's impossible to ignore.
Generally, you can get a base that will fit an acrylic stand for less than $100. You can even learn to make a rotating display stand by searching DIY tutorials on YouTube.
3. Set Up A Digital Screen Behind The Display Group
This trick is highly effective, especially as it allows you to run promotional content on a TV screen placed tactically behind raised or otherwise distinguished merchandise within a retail store. Apart from showcasing the product in use to attract potential buyers, you can also showcase coupon codes and QR codes that can be scanned at the display point and redeemed at checkout.
Innovative brands have taken this up a notch by reprising social media content and casting it directly to each display via devices like Chromecast.
4. Install LED Lights Beneath Acrylic Stands
Brighten up your acrylic risers with battery-operated LED lights. This creates a spectacular effect, spotlighting your star product. Don't hesitate to go the extra mile during special offers by using colored LEDs to match the sale theme. For example, a red, white and blue LED light would be perfect for Fourth of July and green LEDs for St. Patrick's Day decoration.
If interested in learning more about high impact acrylic product display stands, check out our website at Danoni.com today! Benefit from useful advice and bulk discounts that you won't find anywhere else.
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Captivate Shoppers in 2019 with These 4 Simple Techniques Using Acrylic Risers and Stands
Acrylic risers and stands continue to be valuable tools in the toolbox of successful retail marketers ...
1. Apply Striking Variation in Stand/Riser Sizes to Showcase Related Products
You'll often come across one or two risers ...
2. Implement a Rotating Stage Under Key Products
This tactic might seem a bit "classic" as ...
3. Set Up A Digital Screen Behind The Display Group
This trick is highly effective, especially as ...
4. Install LED Lights Beneath Acrylic Stands
Brighten up your acrylic risers with battery-operated LED lights...
If interested in learning more about high impact acrylic product display stands, check out our website at Danoni.com today! Benefit from useful advice and bulk discounts that you won't find anywhere else.
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