Staying Ahead With Safety Signage Amidst a Pandemic

In these challenging times, implementing safety signage such as social distancing signs in your workplace is paramount for running your business while ensuring safety against COVID-19.

If your business has been lucky enough to come through the previous months unscathed, the next step is to do all that's necessary to remain operational and, ideally, expand despite the ongoing pandemic's challenges.

Effective communication with customers is a major challenge for businesses during this period. Fortunately, vendors of safety signage and personal protective equipment (PPE) are diligently assisting businesses to meet local safety regulations.

Why Your Business Needs COVID-19 Signage

Here's why COVID-19 signage is crucial for your business:

Update customers with vital information

Your business hours and other operation aspects may change, but it's necessary to ensure your customers know you are open and how they can access your services. Signs notifying customers that you're open, or providing new store hours can be beneficial. If your premise is still closed, consider placing a sign announcing your grand re-opening date clearly visible in your storefront window.

Demonstrate compliance with safety standards

People understandably may be reluctant to visit your business premises, concerned about their safety. Thus, showing how you comply with safety rules through signs can offer peace of mind to customers and potentially encourage their return.

Remind employees of safety measures

Employees may require some time to adapt to the new safety rules implemented. Even with prior communication of these new norms, visual reminders positioned around the workplace can be very helpful. This is especially relevant for restaurants and similar businesses with strict sanitary measures and constant customer interaction.

Effective Signage Communication Amid the Pandemic

As the pandemic extends, both staff and customers are having to adjust their interactions and behaviours. Safety signage can play a pivotal role in guiding everyone through this new norm.

Consider these techniques to use your signage in introducing new practices and offering solace in this uncertain time:

Make communication approachable

Prioritise a friendly over a threatening tone. Adjusting colour schemes and typography can make your message look less aggressive and more welcoming.

Display your brand in your signage

Using your brand elements in signage can help reiterate your brand’s commitment to safety, bringing a positive experience for customers and employees.

Develop a communication campaign allied with your new signage

If aligned with your business strategy, creating a communication campaign can enhance the effect of your signage initiative. This could involve creating supportive messages for email, social media, and digital communications consistent with your comprehensive COVID strategy.

Types of COVID-19 Signage

The kind of signage you use depends on your business type and the safety guidelines in your area. Here are some of the most common options:

Social Distancing Signage

These remind customers to maintain a minimum of six-foot distance between each other and minimise the time spent in shared spaces. This type of signage is suitable for almost any environment: supermarkets, hospitals, offices, pharmacies, and other workplaces.

Sneeze Guards

Labels and stickers on your standard sneeze guard serve as additional reminders for customers to reduce the spread of germs.

PPE Use Signage

If your business requires regular use of PPE, you would benefit from PPE signage. This serves as a reminder for staff to wear masks and use them correctly.

Hygiene Stations

Hand sanitiser dispenser stands and protective glove stands next to your doorway can encourage customers to sanitise their hands before entering your store.

General Safety Signage

Apart from the areas mentioned above, general safety signs are relevant to other settings, such as schools, manufacturing facilities, and pharmaceutical plants. These signs cover a wide range of information.

Now is the time to ensure your customers and employees feel safe and cared for in your establishment. Let DANONI offer you signs that will stay aligned with the current times. We create social distancing signs for all types of businesses. Visit our website today!