Indie Design: 4 Tips to Make Your Business Look and Feel Small and Personal
Are you seeking to instill a compact feel to your business? It is often fruitful to project a colossal and formidable entity in the entrepreneurial realm. Still, occasionally, the emphasis on the non-massive facet of your venture can potentially yield better results.
Whether it involves highlighting your bespoke services or pinpointing that you can relate to minor business challenges, using your non-large scale operations as a selling point may be an excellent strategy to market your brand among similar-sized companies.
Such a marketing approach can earn you fresh clients and deals, increase local customer loyalty, and bestow your venture with a distinctiveness that most large-scale businesses tend to struggle to maintain due to their magnitude.
If your business is on a trajectory of swift growth and has lost its small-scale essence, implementing the following four design and copywriting tips can help spotlight the small-scale aspect of your business.
Retain simplicity and amiability in your design
As businesses expand, their corporate identity often morphs from uncomplicated and amicable to shiny and professional, sometimes sacrificing the initial minor business charm which led to their success.
It's common knowledge that several fashion brands grew to a size that deterred their initial customers. This can be experienced in different sectors too where becoming overly large can be more harmful than beneficial.
Preserve simple, friendly, and accessible branding along the path of your business growth to maintain its relaxed, small-scale persona. By purposefully sidestepping design trends typical of major corporations, you can perpetuate the small business feel even amidst expansion.
Highlight your small business advantages
Minor ventures have distinct selling points compared to their large counterparts. Instead of advertising based on the size, they spotlight their petite nature and underpin customer service excellence, amicable staff, and an outstanding understanding level.
Processes that operate effectively on a diminutive scale become streamlined for larger-scale operations, usually at the cost of their original value. One exemplary way to portray your business as compact is to underscore selling points unique to such ventures.
Forego using an automated telephone system and opt to employ a person to respond to the phone calls in your facility. Dispatch manually signed letters to your clientele. Focusing on aspects perceived to be exclusive to small businesses can win you clients rapidly.
Avoid overly repetitive branding
Major corporations are known for their fondness for maintaining uniform branding, often stamping out creative freedom with a list of design principles, resulting in a predictable and monotonous brand presence.
Do the converse to help your venture seem smaller than its actual size. Rather than maintaining uniformity, consciously make your branding quirky, distinct, and entertaining to underline your company's small-scale core.
From handcrafted advertisements to signage devised without any care for sleek and polished “big business” design aspects, imbibing a light-hearted approach and inconsistency in your branding can significantly favor your business.
Be distinctive, personalized, and enjoyable to engage with
Customers seldom cherish small businesses only for their size. Instead, they are attracted to big businesses due to their ability to offer fun engagements, which is usually challenging to find in larger, more successful corporations.
Preserving this fun element while growing your business can result in enhancing efficiency and productivity levels that only successful business can boast. Combined with customer loyalty generally seen in small-scale businesses, it presents an ideal scenario.
Without a doubt, strive to optimize your ventures for efficiency and productivity. Nevertheless, it’s vital not to let go of the essence of enjoyment and personal touch that small businesses can provide, distinguishing them from larger competitors.