How to Use Table Tents to Increase Sales and Revenue for Your Restaurant
What's the secret to propelling your eatery's earnings? Some owners firmly believe that drawing in more patrons is the most effective route to upscale earnings. Contrarily, others insist on tweaking prices without altering the existing clientele.
Additionally, another faction believes that luring more - both in total orders and revenues - from the already frequenting customers is the most beneficial route to follow.
Boosting your per-customer earnings can significantly augment the overall profits of your eatery. The best part? It can be achieved without tampering with your prices, which can often drastically affect patron flow.
Several strategies can enhance your average per-customer spend. However, one way that stands unbeaten is using table tents effectively. Ingenious utilization of such in-table marketing materials can markedly magnify your eatery's overall intake.
In this article, we divulge three foolproof, uncomplicated techniques to escalate your café or restaurant's earnings by simply deploying in-table marketing tools and table tents.
Highlight your best-selling fares and beverages
Are you aware of which dishes are your restaurant's front-runners? Usually, a mere few dishes bear the brunt of most orders for most eateries - that’s the Pareto Principle. In this situation, it's about 20% of dishes or products accounting for about 80% of total revenues.
Knowing your star-performers aids you in capitalizing on your current offerings. Focusing on them in your menus and other marketing tools, your per-customer spend may get a boost.
The reason? Most patrons opt for what's "safe" – food they're familiar with and love. Making your hit dishes easily visible, especially at the frontal part of the menu, makes them more noticeable for diners.
Design your menu to spotlight your top-performers at the top so customers spot them without fail. This raises the probability of numerous orders from your most favored section.
The above concept applies to beverages, desserts, and other items as well. The idea is to list your well-loved items towards the menu’s outset to aid customers in spotting their trusted pick and feel at ease placing an order.
Promote fixed-price menus for lunch and dinner customers
Fixed-price menus are notorious for their worth for money; hence they are a phenomenal strategy to escalate your restaurant's sales. Patrons who spot a fixed-price menu inevitably peruse it, with most eventually choosing the fixed-price meal.
Showing a fixed-price menu has many benefits. It simplifies meal preparation since preparing several of the same menu is far simpler for your kitchen crew than scrambling with widely different dishes.
Moreover, the prospect of enhancing your average per-customer spending lurks. It’s because the relatively higher cost of fixed-price menus - inclusive of beverages and often desserts - compared to a single dish order.
Patrons often validate the cost of a fixed-price menu as a value for money deal despite it being pricier than a single dish. Thus, your eatery can subtly sell potential extras such as beverages, desserts, and salads.
Promote add-ons such as desserts, beverages, and more
Add-ons can have a huge bearing on an eatery's revenues. Given that drinks, desserts, and other favored add-ons are cheap to prepare and market, they’re a fantastic avenue to boost sales and revenue.
Consider placing your add-ons in the limelight on your menu. Most menus feature desserts, drinks, and similar dish add-ons towards the menu’s end - risking most customers overlooking them.
Instead of stowing away your beverages and desserts at the tail end of the menu, make them as conspicuous as possible. One brilliant idea is to make separate menus for drinks and desserts to enable customers to view them separately from main dishes.
This strategy has two rewards. First up, enhancing the attention cast on desserts and beverages. Secondly, spreading dishes over two menus make each dish’s price seem relatively lesser since they're viewed individually.
How well does your menu promote your eatery?
Reworking your menu and other in-table marketing materials is a simple yet potent technique to escalate your restaurant or café's sales. How streamlined is your restaurant's menu?