How to Use Table Tents to Increase Orders in a Bar or Nightclub

Attracting patrons to your menu items and prompting orders can pose a challenge in the bustling, often noisy atmosphere of a bar or nightclub. Luckily, table tents and well-curated menus offer a straightforward solution.

Table tents are distinct menu holders strategically placed on each table or counter in your bar or nightclub, simplifying the process for customers to examine the meals and become aware of what's available.

Does your establishment, be it a restaurant, bar or nightclub, utilize table tents? Keep reading to discover four methods that your business can employ table tents to augment orders, motivate customers, and enhance its revenue.

Layout starting from the top-left, mimicking a book

Were you aware that customers tend to read menus from the top-left downwards? Contrary to a popular belief of the past century, stating that the top-right corner attracted the most attention, the fact remains that most people read menus in the same manner as books.

This implies that the article on the upper-left segment of your table tent will garner the most notice. From this point, customers scan downwards, shifting to the second column on finishing the first.

Leverage this behavior by positioning your bestselling items in the top-left part of your table tent's content. Expect a larger audience for these items, leading to an increased volume of orders and business revenue.

Ensure your menu is accessible on all tables and counters

Table tents function as excellent sales instruments for bars and nightclubs, but they must be placed on all tables and counters. If patrons aren't able to access a menu to understand the available dishes, it's doubtful that they'll proceed with an order.

Ensure every table and counter in your restaurant, bar or nightclub is graced with all the relevant promotional materials. For easier reading, you may have to use both table tents and menu holders to allow customers to reach all your content effortlessly.

If your bar or nightclub displays an extensive menu, you might want to use both table tents and menu holders, spreading your menu across both. List specials and bestsellers on table tents, and other items in the menu for maximum visibility.

Highlight top-selling items in boxes for rapid, fuss-free patron orders

The secret to a successful, profitable bar or nightclub lies in concentrating on the 20% of menu items that generate 80% of revenue. In most bars, this usually includes a specific selection of cocktails, draft beers and house wines.

One of the simplest ways to draw attention to top-selling dishes is to list them in a box on your menu. On a table tent, you can accentuate the top portion of the menu to display your best sellers, hence maximizing their visibility.

Additional tactics to highlight top-selling items include employing bold or underlined fonts, increasing the font size for clearer visibility and restricting the number of items in a table tent which in turn enhances ordering frequency.

Apply color, disparity and exemplary design to distinguish your table tents

How much do your bar or restaurant’s promotional efforts stand out? In the dim, hectic environment of a bar or nightclub, designing a menu that's clear and easily noticeable is vital.

Utilize bright, bold colors in your menu's design to enhance visibility from any point on the table. High contrast designs–like a black background with white text on top–can be employed to further boost visibility.

These design elements not only render your menu more noticeable – they amplify readability as well. Consequently, it becomes simpler for patrons to pore over and understand your menu, even in poorly lit settings.