How to Safely Advertise Your Business in 2021
Quite often, e-commerce businesses may question the relevance of physical advertising methods like brochure and sign holders in the digital age, particularly given our current post-COVID-19 circumstances. However, dismissing these timeless marketing strategies for purely digital options could potentially be premature.
Many businesses today, although often engaged in digital marketing campaigns, are still utilizing traditional marketing techniques to connect with their customers. According to a survey conducted by B2B news and how-to website, the Manifest, approximately 63%, or roughly two-thirds of small businesses in the U.S, continue to use traditional marketing strategies to reach their clients.
How to Leverage Traditional Marketing Strategies in the New Normal
Having to balance between health safety and business publicity doesn't mean scrapping traditional marketing strategies in entirety. As an alternative, businesses can choose advertising approaches that limit human contact while maximizing publicity. Let's explore how digital and traditional methods can be used to increase brand visibility while being considerate of public health safety regulations.
Brochures and Flyers: An Evergreen Marketing Technique
Brochures and flyers remain a classic, yet highly effective avenue for promoting a business. Hence, they cannot be overlooked. These physical marketing materials not only spread the word about your business quickly but also create a personal touch and narrate your business story in an eye-catching manner.
You can strategically design your brochures and flyers to echo your brand's color themes and messaging, providing a potent and flexible advertising tool, particularly during product launches or brand events. During the era of social distancing, businesses can adopt mailing strategies or using letterboxes to deliver these flyers, allowing customers to learn about your products in the safety of their homes.
In trying times like lockdowns, take the opportunity to revamp your brochures and flyers. By the time the restrictions are lifted, you will be ready to impress your target audience with your refreshed marketing material.
Safe Display of Your Flyers with Brochure and Sign Holders
One does not have to worry about safety while displaying brochures outdoors in the current situation. Brochure holders can protect your materials from environmental damage while also helping to prevent disease transmission. Whether you want to display on walls, point of sale counters, or in pockets, Danoni can support your needs.
Check our selection of stylish and practical brochure and sign holders designed to present your promotional material in the best way. With correctly chosen holders complimenting your brochures, you can quickly turn potential customers into loyal ones.
Signage, Posters, and Billboards as Attention Pullers
Nothing captivates people more than a striking poster, bold signboard, or captivating billboard. The impact these traditional advertising tools offer is particularly significant for physical businesses. From increasing brand visibility through round-the-clock marketing to introducing new products and pulling traffic, these simple but potent tools can do wonders.
In-house signs that are tastefully made with catchy phrases, quotes, and visual appeal can capture potential customers' attention and trust. Equally important is to have signs that link your online and offline marketing efforts, integrating elements like your website address, QR codes, and SMS shortcodes to motivate your audience to contact you online.
At Danoni, we offer high-quality, convivially-priced sign holders of various size, shape, and fitting for any location. Communicate with us about your needs, and we'll customize a solution that fits your budget, needs, and tastes. With our sign holders, expect nothing short of top quality that will help you resonate with your customers.
Multichannel Marketing
Covid-19 might not disappear soon, but that shouldn't disrupt your marketing efforts. Taking an omnichannel approach in your advertising efforts can help you increase brand awareness and reach more customers. Strike a balance between digital and traditional media, and you'll manage to connect with your audience wherever they may be.
Rely on us at Danoni for all your outdoor marketing needs. From brochure holders, sign holders, acrylic displays, and more, we're equipped to distinguish your brand and keep your business top-of-mind for consumers. Contact us today at Danoni for more on what we can do for you.