How to Design Signage that Makes Your Business Look Bigger

Enhancing the image of your business so it seems more expansive than it truly is can yield an array of benefits. With a larger operation appearance, customers are more inclined to view your brand as authoritative and trustworthy. Visually appearing larger than the reality can also distinguish your enterprise from smaller competitors, creating a perception of better value. After all, every significant company began as a potent smaller entity. Fortunately, it is not a necessity to maintain a large-scale company to portray an image of a well-established, large enterprise. The four pieces of advice below will guide you in designing signage that not only amplifies your business's perceived size but also projects reliability. Include your website in your signage A conspicuous online presence is often associated with larger businesses that extend beyond their brick-and-mortar location. Devoting resources to the design, establishment, and promotion of your website is a brilliant strategy to magnify the perceived size of your business. Your signage should display more than merely your company’s name and tagline; it should also showcase your website to portray an online presence. It would even be a good idea to incorporate your Facebook Page or other social media handles to depict a global reach. Featuring your website in the signage also facilitates effortless online searches for passing customers, thus enhancing their chances of returning in the future. Emulate the big brands - Keep it simple One underlying commonality among big brands is their affinity for simplicity in their signage. Think about big names like Wal-Mart or McDonald's; their retail signage is characteristically simple, enhancing recognition. Conversely, small businesses can sometimes overdo their signage with excess detail about the business. One approach aims to foster brand familiarity, while the other provokes immediate action. A surefire way to make your business appear more prominent is by imitating the branding tactics of substantial companies. A clean, simple sign can render your brand more memorable to consumers. Refrain from using localized terminology The more localized your business appears, the smaller it seems. Terms such as the city's name or location included in your business's name or signage can project a local, rather than a global, impression. Instead, using an unrestricted name can make your enterprise appear larger than it actually is. Thus, it's recommended to sidestep geographical references if you aim to display a grander, more entrenched business image. As with all marketing decisions, a compromise must be struck. While local phrasing might make your business appear smaller, it can often yield a devoted local clientele. Formulate a brand for your company A number of smaller businesses overlook branding in favour of focusing on the more quantifiable direct response type of marketing. Branding, however, can be incredibly beneficial even for smaller businesses. In creating and establishing a brand, your business becomes an entity that transcends the sum of its parts. It emerges as a trusted name, setting it apart from numerous other options. Furthermore, it creates the illusion of a larger business, owing to the trust associated with the brand. By establishing a brand for your company, you can distinguish your enterprise as being more abundant, entrenched, and dependable.