Brochure Holders for Banks and Credit Card Companies
Explore our extensive range of display stands, acrylic crates, and brochure holders used in banking environments, insurance agencies, and credit card organisations. These holders are the ideal choice for showcasing brochures, flyers, cards, leaflets, and so forth.
Although digital promotions dominate the marketing world, many financial institutions and credit card companies greatly benefit from traditional marketing materials like brochures and pamphlets. And what can be more effective than distributing these print materials using attractively designed and strategically positioned brochure holders?
How can you persuade a customer to purchase a bank product or apply for a credit card? One way is to ensure they know your brand exists. Dig deeper into how acrylic holders, namely literature and brochure holders, can boost the marketing strategies of banks and credit card companies, driving up their sales!
What Are the Attributes of Good Brochure Holders?
If your marketing materials don't reach your target market, they are ineffectual. An efficient brochure holder should make your print materials noticeable, engaging viewers to pick up a copy. So, a literature holder must make your brochure prominent, visible, and easily accessible.
A brochure holder should offer strategic placement, whether it's wall-mounted, situated on a counter, or positioned near the shop entrance. This optimises the visibility of your materials.
Additionally, your literature holder must prominently display your marketing materials. There's no time for viewers to pick up a brochure to figure out what it's about, so holders that highlight attractive designs are more likely to engage people and motivate them to take a brochure.
The final aspect is easy accessibility. A brochure holder should allow a viewer to easily pick up a pamphlet or brochure to learn more about the promoted products and services. Therefore, the holder should offer ample pocket space to remove the promotional material easily while being sturdy enough to prevent littering.
Where to Place Brochure Holders?
To maximise visibility, place holders in high-traffic spots or waiting areas. Key locations could include entrances, elevators, waiting rooms, or counters. High foot traffic boosts the chance of your brochure being noticed and picked up. Waiting customers are also likely to observe your holders, given the time spent nearby.
Banks and credit card companies can benefit by placing holders in areas where their services are commonly used, like shopping malls, supermarkets, travel agencies, and health clubs. Also remember to position holders within your establishment to engage existing clients.
As queues form in banks and credit card companies, it's prudent to locate holders near queue lines. You can also place brochures at counters to facilitate clients wishing to learn more about your services.
Different Brochure Holder Types
Once you've decided on the locations, you need to select the suitable brochure holder type based on available area, patron behaviour, and the number of brochures on display.
Wall-mounted holders work well in areas with limited space like corridors and crowded waiting rooms, while limiting obstruction. Moreover, they can also be useful in large congregational areas like conference halls.
Tiered holders are perfect for displaying different types of promotional material simultaneously, maintaining an orderly display. Despite having all your brochures at one spot, tiered holders keep them discernible from one another.
Standing holders come in handy when there's no wall or table available. They come with their own stands, sometimes adjustable, to position brochures at the viewer's eye level. Besides their practicality, standing holders also add an aesthetic element, filling up empty spaces to give a fuller look.