Brochure Holder Maintenance: Tips and Tricks

Brochure displays play a crucial role in presenting your advertising materials, ranging from travel handouts to marketing publications. Ensuring they're in top shape not only guarantees the durability of the holders but also preserves the professional look of your exhibits.

We've compiled extensive advice on the upkeep and cleaning of brochure displays, whether they're made of acrylic, birch plywood for countertop displays, or tiered shelving designed for wall or tabletop installation.

Acrylic Displays

Maintaining and caring for brochure displays is essential to extend their longevity and keep your promotional materials at their prime. Here's a detailed examination of suggested cleaning constituents, solutions, and methods applied for acrylic and wooden displays, including those made of birch plywood.

For acrylic displays, a soft, lint-free microfiber cloth designed to clean delicate surfaces is ideal. Microfibers are suitable for trapping dust and dirt without leaving any lint or causing scratches. Abstain from using paper towels, as they might be too harsh for the acrylic surface, leading to minute scratches.

Cleaning Solutions

A mild cleaning solution can be conceived by combining a few drops of a light liquid dish soap with water. This solution effectively removes fingerprints, dust, and smears without harming the acrylic.

For persistent stains or when the aim is to restore shine to a dull acrylic, consider using a specialized acrylic cleaner. These cleaners are formulated to clean without damaging the acrylic's surface, and can also help distance static that leads to dust accumulation.

Refrain from using solvents, ammonia-derived cleaners, or window cleaning fluids, as these can lead to clouding, cracking, or degeneration of the acrylic material.

Cleaning Techniques

For brochure displays situated in high-traffic areas, cleaning on a weekly basis is recommended to halt dirt build-up and maintain their sparkling condition.

During cleaning, spray the solution onto the cloth rather than directly on the acrylic to prevent excessive liquid from leaking into the edges or joints, which could destabilize the adhesive or damage the holder.

Clean the surface gently in a circular pattern to rise and remove dirt and muck. For stubborn spots, apply mild pressure but avoid vigorous force that could scratch or scuff the surface.

Wooden and Birch Plywood Exhibitions

A soft, clean, dry cloth is best for routine dusting. Microfiber cloths are equally suitable for wooden displays as they can lift dust without scratching the wood. For sticky spots or when a more thorough cleaning is needed, use a slightly wet cloth. Double-check that the cloth is well squeezed out to prevent adding too much water to the wood.

Cleaning Solutions

Avoid harsh chemicals and rough cleaners to prevent damage to the wood's finish. Instead, a gentle soap solution (a few drops of dish soap mixed with water) can be used for cleaning.

For birch plywood and other varnished woods, ensure any cleaning solution used is compatible with the wood's finish to prevent discoloration or damage.

Cleaning Routine and Technique

A bi-weekly dusting is generally recommendable to keep wooden brochure displays looking clean and new. However, instant response to spills, stains, or smears is vital to prevent them from sticking.

After using a wet cloth, follow up with a dry one to absorb any leftover moisture. This aids in safeguarding the wood from swelling, warping, or forming mildew. For deeper cleans, apply the mild soap solution sparingly to the cloth and gently wipe the surface. Avoid saturating the wood, and always follow the grain to avoid scratching.

Addressing Common Problems with Brochure Displays

Ensuring the good state of your brochure displays is vital for showcasing your marketing materials. Here's a further guide on dealing with common upkeep complications, ensuring your exhibits stay appealing and functional.

Accidental Damage

• Acrylic Displays: For minor scratches use an acrylic scratch remover, deeper scratches might need professional polishing. For significant harm, check if repair costs surpass replacement since acrylic displays need to be clear.
• Wooden Exhibits: Besides using wood markers or filler, gently sand the affected area before applying the restorative product. For deep gouges, fill with wood putty, followed by staining or painting to match the original.

Sticker Display and Adhesive Residue

When using a water and vinegar solution on acrylic or glass, apply it with a soft cloth and let it sit for a while to help soften the glue for easier removal. For stubborn residues, a plastic razor blade can gently scrape them off without scratching the surface.

If resorting to an oil-based adhesive remover, test it on a concealed area to confirm it doesn't discolor or damage the finish. For sensitive finishes, rubbing alcohol might be a safer option, applied sparingly and polish off to restore the shine.

Preserving Structural Integrity

Apart from tightening screws, look for cracks or splits, particularly in wooden holders, which could weaken structural integrity. Apply wood glue to minor cracks to stop further damage. For acrylic displays, watch for stress fractures that could cause breaks, and consider fortifying weak spots with additional acrylic or a specialized glue.

Display Optimization

• Strategic Positioning: Improve visibility by taking advantage of natural or artificial lighting to show off your brochures. Consider using signage to highlight the display's location.
• Accessibility: Ensure that brochure displays are placed within an easy reach of all potential customers, including those with physical limitations. Tweaking the height and position can dramatically improve accessibility and engagement.

Effectively maintaining your brochure and sign displays is vital for preserving the quality of your promotional exhibits and making sure they continue to attract and engage potential customers. Regular cleaning, careful handling, and strategic placement contribute to the longevity and effectiveness of these invaluable marketing tools.

Persistently Sparkling Displays with DANONI

In search of reliable, easy-to-maintain brochure displays? DANONI provides a broad spectrum of robust, unbreakable displays perfect for any business requirements. From acrylic brochure holders to ingenious displays for brochures, we've got all you need to display your marketing materials with panache.

Contact DANONI today at (669) 312-3220 to find the perfect solution for your displaying needs!