5 Ways to Make Your Small Signs Have a Big Impact on Sales

Have you ever considered the influence your small storefront signs have on bringing in business? Optimal signage can significantly boost your business, drawing in consumers to your store and encouraging in-store purchases.

It's a common mistake to assume that larger signs have a more substantial impact than smaller ones, but that's often not the case. Small signs can be equally, if not more, effective when implemented correctly.

The effectiveness of your signage depends on various factors, from the language used to the overall design. Interested in leveraging your small store signs for maximum impact on your business? Here are five tactics that can help increase foot traffic and boost sales.

Implement signs as navigational aids within your store

Upon entering your store, how simple is it for customers to locate their desired products? Besides attracting customers, signs also help them navigate your store more comfortably.

Place small signals as navigational aids within your store that guide customers to hotspot items. By doing so, you can steer them towards high-demand products, likely triggering a positive response.

Keep your message concise and action-oriented

How quickly can a customer read and comprehend your retail sign message? Since most people will only give a few seconds to each sign, it's essential to keep your message succinct and potent.

Make sure that your store signs concisely put across your promotional message within around two to five seconds, enabling customers to quickly grasp and react to your message.

Each sign should have a distinct, actionable goal

Does each of your retail signs serve a specific purpose? A common error made by retailers is investing in signage that fails to deliver a clear and firm message to the customers.

Every sign, whether placed inside or outside your store, and irrespective of whether it's aimed at attracting customers to the store or guiding them to certain items, needs to have a specific actionable objective to be truly effective.

Test various signs to identify the most impactful one

Your signs may be drawing attention, but could they be more effective? A/B testing, a staple in online marketing, compares two items to identify the superior one. It's surprisingly not common in retail.

Try A/B testing with your retail signs, testing one against the other to assess performance. The impact of each sign can be gauged by evaluating the sales of items in proximity to each in-store retail sign.

Over time, you might find that the design or language of a particular sign noticeably outperforms others. Such insights allow you to fine-tune your signage strategy for improved throughput and significant revenue growth throughout your store.

Use signs to seal the deal and fortify confidence

Signs can coax customers into your store and guide them to certain items, and when worded right, even prompt them to make a purchase. Building a customer’s confidence in a product can "seal the deal" and multiplies sales.

Boost a customer's trust in a product by highlighting the excellent warranty you provide, financing options, and other relevant information in your signs. Such confidence-building strategies can encourage customers to purchase, improving your bottom line.