5 Easy-to-Read Fonts That are Perfect for Signs, Menus and Brochures

A crucial aspect of graphic design for those involved in marketing revolves around the concept of legibility. A font that's uncomplicated, straightforward and easy on the eyes assists in delivering your message smoothly and effectively.

Some marketers tend to gravitate towards trendy, flamboyant and unfortunately, often hard-to-read fonts. It's vital to remember that complexity in font choice can deter your audience from fully understanding your marketing message.

Rather than concentrating on expanding your customer base or allotting more to signage, a commendable approach is to focus on making your retail signage more user-friendly for your existing audience.

Selecting the suitable font can turn your message from a slow deciphering process to an instant understanding. Here are five easy-on-the-eye fonts that are proven beneficial for retail signage and beyond.

Garamond

The classic serif typeface, Garamond, is a favored choice in the print marketing realm. Universally available on PCs and Macs, it is designed for maximum legibility and is ideal for use in promotional materials and pamphlets with copious amounts of text. For maximum visibility, set these promotional materials in acrylic brochure holders for easy accessibility.

If your marketing materials display long and detailed text, exceptional readability is necessary to ensure that your audience understands your message. When it comes to legibility tests, Garamond consistently scores high, particularly for longer sections of text.

Prize clarity above all and aim to ensure your target audience takes in your comprehensive marketing message, the traditional serif font like Garamond is a brilliant choice.

Futura

In contrast to Garamond, Futura comprises no serifs and employs a geometric design. Each alphabet uses straight lines and shapes to enhance its visibility and comprehension.

Futura is a superb choice for advertisements, predominantly in headlines and similar sections that require the utmost clarity. Its geometric design makes it an appropriate choice in a variety of modern applications.

With a clean, easily readable demeanor that works well in advertising innovative products as well as in conventional retail environments, Futura is a flexible sans-serif font for marketers.

Franchise

Franchise, a no-cost font, reflectively echoes the dynamic style of 20th-century display fonts. Its simplicity, readability, and boldness, with its all caps format, sets it apart, effectively conveying your message.

Given that Franchise is an all-caps font, its best application comes with a gentle touch in headlines, subheadlines or crucial sections of text. It’s generally a challenge to use all-caps fonts in larger bodies of text, due to uniform height which impede swift reading.

If you’re considering a break in the monotony within your pamphlet sections or a captivating headline font that really gains attention, Franchise is a suitable option for a broad range of businesses.

Nevis

Nevis, yet another complimentary font on this list, serves as a stylish, angular headline font, which suits an adventurous outdoor billboard as well as a modern tech office space.

With angled letters and pleasing spacing, Nevis provides a clean and incredibly readable font in large blocks of text. Yet, it still holds its own as a powerful headline font, especially when used in all caps, successfully stealing the limelight.

As a sans-serif font, Nevis primarily works well for headlines and subheadings and is less ideal for paragraph copy. Despite this, its balanced spacing and clear letter design pave the way for short snippets of text in retail signs and brochures.

Miller

Shaped as a striking and efficient “Scotch Roman” typeface by its creator Matthew Carter, Miller acts as a viable option for newspapers, magazine ads and lengthy brochures.

Being a serif typeface, Miller scores high in the readability department, catering to extensive sections of text, this making it suitable for sales letters and full-fledged brochures set in literature holders. The more your text runs, the increasing necessity there is to opt for fonts that keep readers engaged.

While it maybe not stands strong for large-scale headlines outside a print setup, Miller serves as a noteworthy choice for subheadings and text snippets. This elegant font acts as a viable alternative to classic stalwarts like Garamond.