3 Signage Color Combinations That Stand Out and Get Noticed

Having a challenging time selecting hues for your online storefront signage? Picking the correct color blend can significantly influence the success of your signage, often leading to a noticeable upswing in sales.

Contrarily, a tedious or uninspiring color palette can render even your most enticing headlines or offerings overlooked or completely missed by a large share of your intended demographic.

Color commands a central role in design. When crafting a sign aiming to draw an audience and entice customers into visiting your online store, it's critical to opt for colors that elicit the desired reaction.

From striking contrasts like black and white to refined color harmonies, this article will delve into three of the most productive color combinations you can leverage for your online storefront signage.

Blue and white

Blue and white, two of the most flexible colors – or, in the case of white, a shade – offered to creatives. Both light and dark blue pair with white outstandingly well in a variety of frameworks, including catalogs, business cards, and digital retail signage.

Incorporating blue and white into your signage is an exceptional strategy to draw attention and establish a compelling visual contrast. Moreover, it avoids the use of a high-contrast blend that's as dramatic and forceful as black and white.

Blue lettering on a white canvas is tremendously readable, without being too monotonous or basic. White letters on a blue canvas distinguish themselves from their surroundings, enabling your brand's signage to stand out from the competition.

Blue and white, besides being a high-contrast color blend, look superb in countless environments, making these two shades a versatile option for business promotion and direct marketing.

White and black

When the aim is to get noticed, contrast often holds the key to success. On both digital signage and print materials, black and white are a strong shade pairing capable of leaving a lasting impression on potential customers.

Due the extraordinary contract between black and white, signs employing these two shades are eye-catching. Regardless of whether placed at a considerable distance, white letters on a black background, or vice versa, are clearly legible and particularly distinctive.

A number of web designers suggest that reading black text on a white backdrop is easier on LCD screens, although opinions fluctuate. Regardless, its undeniable that light-on-dark presents a potent color scheme that demands attention.

While the black and white palette is quite overt and may not suit all businesses, it remains a forceful combo that can prove extremely effective for a hard-hitting marketing venture or digital store sign that needs to stand out.

Yellow and red

Yellow and red, a favorite among international fast food franchises, offers a potent color scheme with several compelling draws. Both yellow and red are warm shades—they are highly noticeable and can be easily seen from afar.

Ever observed how red and yellow are staple colors in many fast food logos? The reason is straightforward: red and yellow excel in attracting attention from afar, whether it be highways or local roads.

Not only that, they are inviting colors that encourage action. Red is considered by scientists to potentially stimulate hunger. Similarly, yellow symbolizes warmth, joy, and vigor, making it an excellent pick for eliciting quick responses.

Even though red and yellow may not offer the stark contrast of black and white or blue and white, their psychological impact makes this color blend a stellar option for brands seeking to make a mark and establish a positive vibe.