10 Words Not to Use in Your Company's Promotional Brochure

Is the language of your enterprise's promotional material really up to scratch? Numerous businesses take pride in their belief that their direct sales literature ranks as top-tier in their respective sectors. Nevertheless, a brief overview can regularly disclose simple slip-ups in terms of phrasing and layout. One repeated pitfall in brochure drafting includes using terms that are inappropriate or confusing. Ranging from language that discourages potential buyers to make a move, to verbiage that belittles your commodity or solution, certain keywords should certainly be left out in a direct promotion scenario. Does your corporate promotional flyer include any language better left off? Keep on reading to uncover 10 words to sidestep in your business's pamphlet, and figure out if your commercials truly measure up to your own perception. Cheapest Advertising your product as the most economical option available often prompts consumers to doubt its durability. Instead of only promoting the product's affordability, position it in the market spotlight because of its exceptional value for the price compared to rival goods. Bargain Even if the commodity you're selling offers exceptional value, try to steer clear of using this terminology. "Bargain" carries a certain connotation, leading clients to perceive your product more as an inferior, discount article than an excellent product available at a reasonable price. Best Claiming to sell the best product of its kind is unnecessary. Instead of just declaring the item as the prime choice of its ilk, clearly explain how and why it outperforms the competition, enabling your prospective buyers to appreciate its qualities. Honestly Applying the term "honestly" in your pamphlet suggests that your other promotional messages may lack sincerity. Prove your integrity with the content you compose, rather than with a lone word at the start of a sales vow. Maybe Strong copy, be it in a brochure or sales email, relies heavily on firm, unshakeable confidence. "Maybe" is an unclear term, and thus, it ought to be avoided in promotional literature, shopping signage, or direct marketing correspondences. Get (or “buy”) Individuals are generally less eager about "getting" or "buying" something than they are in possessing it. Instead of discussing what clients obtain from your firm, converse about what items they could eventually have. Obvious While a certain point might seem clear to you — like how your product or service can enhance someone’s quality of life – it may not be so apparent to your target demographic. Steer clear of the word "obvious," as it could come across as condescending. Contract Have you ever noticed how gym subscriptions are promoted based on the ease of contract cancellations? Prospects do not fancy pondering over contracts when considering an offer – these seldom deliver a pleasant experience – so stay clear of highlighting them. Trial Similarly to contracts, "free trials" are often met with skepticism by shoppers. In case you offer a complementary sample of your product, opt for "give it a shot for free" as opposed to pinpointing a trial period, as customers frequently associate free trials with hefty termination fees. Fast The overused "lose weight now" or "get rich quick" schemes typically produce outcomes that vary greatly from what was advertised. Similar to free trials and contracts, many consumers have trust issues with the word "fast" in promotions, hence it's better to omit it from your brochure.